(headquartered in Fukuchi-machi, Tagawa-gun, Fukuoka; Kyosuke Nakamura, President; hereinafter "Kanoa") has concluded a capital and business alliance agreement with Japan Direct Sales Co.

Through this alliance, Kanoa will utilize the advertising, marketing, and sales promotion know-how that Japan Direct Sales has cultivated over the years to strengthen the information dissemination capabilities and sales structure of Kanoa Laureates Fukuoka, a professional volleyball club operated by Kanoa. We will further develop activities rooted in the local community and promote initiatives that will lead to nationwide and global expansion.

Background of the alliance and Kanoa's desire

Kanoa, as a professional sports club, has been working together with local communities and aiming to establish deep connections with fans, sponsors, and local businesses. This time, in resonance with Japan Direct Sales' strategy based on "Entertainment, Global, and DX," we will realize new value creation through collaboration in the marketing and digital fields.

Main Content of the Alliance

• Investment in Kanoa by Nippon Direct Marketing
• Collaboration in the advertising and marketing fields (PR, sales promotion creative, operational support, etc.)
• Joint reinforcement of information dissemination and sales system to spread from the region to the whole country

Examples of future initiatives

• Strengthen PR and public relations utilizing official club media, regional media, and SNS
• Joint design of sales promotions and campaigns with partner companies and local merchants
• Operation of promotions for visitors in conjunction with games and events

*Specific measures will be announced separately as soon as they are determined.

Comments by Akitaka Mizutani, President and Representative Director, Japan Direct Sales Co.

We decided to participate in this project because we share Canoa Laureates Fukuoka's vision of building a club rooted in the community and future-oriented. We will strive to support the further growth of the club by utilizing the mail order, advertising, and sales promotion know-how that Nippon Naohan has cultivated over the years.

Comment from Kyosuke Nakamura, President of Kanoa Co.

Our partnership with Japan Direct Sales is a big step toward the future of the club. Through enhanced marketing and information dissemination, we will further strengthen our ties with our supporters and open up new possibilities for the club.

Company Profile

・Company Name
Japan Direct Sales Co.

President and Representative Director
Akitaka Mizutani

Location
3F Tasuku Itoh Building Toranomon, 3-20-5 Toranomon, Minato-ku, Tokyo

Business
Integrated services (mail order / contents planning / advertising and sales promotion support, etc.)

Official website
https://corporate.666-666.jp